Jeffrey's Latest Writings
Every Company Is Innovative
Just like everybody is creative, every company is innovative. But the good news is, there is unlimited scope to boost the innovativeness of your company.
Video: Creativity & Beer: Brainstorming vs. Anticonventional Thinking
Over a beer, Jeffrey talks about creativity, brainstorming and anticonventional thinking. And he gets shot at!
Innovative Feelings
When it comes to feelings, business innovation gets it all wrong. It takes into account feelings when it should not and then ignore feelings when it should take them into serious consideration.
Strategy and Innovation
Leading innovators know that innovation is merely a tool for achieving strategic goals. Learn more!
Brainstorming Is Not Very Creative
Traditional brainstorming is not a very good way to generate ideas. Learn why
Anticonventional Thinking (ACT) Infographic & Poster
Anticonventional Thinking (ACT) Infographic: check it out; buy the poster¬
Creative Event Generates THREE Ideas!
Discover why Jeffrey is excited about generating three ideas when many brainstorms and crowdsourcing events generate 100s and 1000s of ideas.
Where Do You Put the Creativity?
If you want creative ideas, do not focus your creativity on the idea generation. Focus it on the goal statment
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