|
|
|
10 Innovative Ways to Use Jenni Idea Management
Idea management is all about soliciting creative ideas from your employees.
So why not be creative about your idea management? Here are ten ways you
can use Jenni to solicit innovative ideas from... well, just about any
large group of people.
-
Solicit ideas from your employees. This is the traditional
approach to idea management and the most widely used. It is also effective.
Use Jenni to solicit from your employees:
- process ideas to improve operational efficiency and save money
- new product and service ideas that give more value to your clients
- marketing ideas that sell your products more effectively
-
Pre-merger innovation. If your company is about to merge with
another company, implement Jenni and allow employees in both organisations
to participate in ideas campaigns to solicit innovative approaches
to collaboration. Empower your employees to find the most effective,
innovative means of working successfully with their soon to be colleagues.
By involving all employees in the joint venture to work together to
integrate two corporate cultures, you will significantly ease the
stress that a merger typically causes.
-
Solicit product ideas from your customers. Most idea management
focuses on soliciting ideas from employees. But when you want innovative
new product ideas, tapping into the creative minds of your customers
is an extremely effective approach to new product innovation. Moreover,
using Jenni to solicit ideas from your customers can be a powerful
marketing exercise, generating publicity and new customer data.
-
Solicit product usage ideas from the public. If you produce
a commonly used product, ask your customers for innovative ways to
use your product. Not only will you probably be surprised by the range
of uses for your product (some of which, admittedly, may be completely
inappropriate), but you will gain valuable insight into potential
new markets and marketing approaches for your product.
-
Improve your community. If you are in local, regional or national
government, use Jenni idea management to solicit ideas from your constituency:
ideas about how to improve local services, ideas about using budget,
ideas about activities and ideas about solving community problems.
Asking your consistency for ideas about making their community a better
place to live and work is sure to be welcomed by the community - and
Jenni makes participation remarkably easy for everyone.
-
Collaborate with your business partners. Businesses today
are more and more integrated with their business partners. Why not
take it one step further and get your business partners involved in
your innovation process? Business partners can often offer a fresh
perspective and new opportunities that you and your employees may
not see.
-
Solicit ideas from your suppliers. Your suppliers have great
ideas about serving you better and more efficiently. That saves them
and you money. Better still, you can share suppliers' ideas across
the supply chain, ensuring everyone benefits from innovative ideas.
-
Invite ideas from your audience. If you are in the media,
why not use Jenni as a collaborative means of soliciting ideas and
feedback from the audience? Invite viewers to suggest activities for
reality TV shows, invite ideas to solve problems presented on air
and more. Jenni makes it easy for your audience to collaboratively
develop and share creative ideas with you.
-
Brainstorm risks and threats. An ideas campaign need not be
limited to seeking opportunities. You can also run ideas campaigns
soliciting ideas about risks or threats to your organisation, community
or country. Asking "In what way could terrorists attack our community?"
or "What threats might affect our new business in China?"can
help you discover and evaluate potential threats. You can then run
follow-up ideas campaigns to devise and develop solutions to those
threats.
-
Competitions open to the general public. Running open ideas
campaigns that solicit ideas from everyone not only generate interesting
new ideas for your company, but also help you build up mailing lists
of customers and prospective customers who care enough about your
organisation to share ideas with you. Offering small gifts, such as
coupons for every idea, can ensure more participation - and build
up your mailing lists.
The possibilities to innovate with Jenni are endless. Indeed, you can
even use Jenni to solicit ideas on how to use Jenni profitably!
Let's
discuss how YOU can use Jenni to innovate better.. |
