If your firm is serious about innovation, you should start
with strategy. An innovative approach to strategy distinguishes you from
the competition and burnishes your innovation credentials at the corporate
By using Jenni idea management together with Dr. Arthur
Van Gundy's approach to formulating strategic innovation challenges (see
download below), you can readily review, revise and improve your strategy
at every level. Moreover, because Jenni allows you to control precisely
who can and cannot participate in any given ideas campaign, you can be
sure that only the appropriate people are involved in your process of
improving strategy through innovation.
Before you read further, it is useful to understand our
ideas campaign approach to idea management. If
you are not familiar with the ideas campaign process, read this page first
(will open in a new window), close the window and continue here.
For a broad introduction to how to set up strategic ideas
campaigns, click here to download The
care and framing of strategic innovation challenges (PDF document: 338
kb) by Dr. Arthur Van Gundy. Here's an excerpt from his paper:
Organizations are guided by strategic visions and planning
processes. When they decide to innovate, they create strategic innovation
frames to guide the innovation process. A primary obstacle is how to
state innovation challenges and link together objectives so they will
produce strategic results.
Many innovation initiatives may fail because all of
the secondary objectives were not detailed and linked together appropriately.
To illustrate the potential relationships among such objectives, consider
aerospace giant Boeing Co.’s challenges described in Business
Week (July 18, 2005, p. 44):
- Restoring the company’s tarnished image
- Increasing revenue
- Squeezing more profit out of existing businesses
- Improving a toxic corporate culture
- Reducing bureaucracy
- Encouraging innovation
- Increasing financial growth
Each of these could function as corporate objectives.
The question is,
however: “How should these objectives be framed and linked together
most productive way?”
how you might use Jenni to manage your strategic innovation, contact us