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Product Development

Chemical companies, banks, food manufacturers and utilities have all used Jenni idea management in order to develop new products, product improvements and product packaging. Indeed, research and development people love Jenni's easy-to-use idea submission tools that allow them to submit ideas together with background documents and images. They also appreciate Jenni's web 2.0 collaboration tools that allow people from all over the world to work together to develop innovative new product and product related ideas.

How it works

If you are not familiar with the ideas campaign process, read this page first (will open in a new window), close the window and continue here.

Most product related ideas campaigns start with a goal. For instance: with increasing interest in healthiness, food manufacturers are using Jenni to run ideas campaigns to generate more nutritious products. Chemical companies, on the other hand, use Jenni to develop ideas for complementary products that would appeal to their existing customer base. All manufacturers are constantly running ideas campaigns for new packaging ideas. Not only are they looking to make packaging more appealing but, depending on the industry, they need to increase the shelf life of their product, reduce weight (in order to cut logistics costs) and protect products from damage during shipping.

One particular challenge we recommend our clients run from time to time always produces great ideas:

What might our competitors put on the market tomorrow that would keep me awake at night?

Not only does this suggest ideas you might pursue in order to keep your competitors awake at night, but also it helps you develop strategies to cope with unexpected product innovations launched by your competitors.

Evaluating New Product Ideas

Jenni's suite of evaluation tools facilitate quick and easy peer review of ideas based on focused criteria sets, SWOT analysis and Jenni's idea development module that moves ideas from Jenni to your existing business case, project management and other templates. These tools help our clients identify the new product ideas which are most likely to succeed in the market.

Of course, your Jenni idea coach is always available to help you implement the best evaluation strategy in Jenni.

And if you aren't a Jenni user, but want to understand better how Jenni can help you firm generate, evaluate and implement innovation new product ideas, contact us now. We'd love to talk with you about your needs and goals!

Warning

We have seen in the market several new, but poorly thought out on-line suggestion tools that use enterprise voting on ideas. While this may seem a nice, democratic concept, it is seriously flawed from the innovation point of view. Voters aim for the middle ground. Innovation comes from more radical ideas that no one has thought to implement. To learn more about why voting is a bad method for identifying highly innovative ideas, read this article (Innovation is not Democratic)...