Chemical companies, banks, food manufacturers and utilities
have all used Jenni idea management in order to develop new products,
product improvements and product packaging. Indeed, research and development
people love Jenni's easy-to-use idea submission tools that allow them
to submit ideas together with background documents and images. They also
appreciate Jenni's web 2.0 collaboration tools that allow people from
all over the world to work together to develop innovative new product
and product related ideas.
How it works
If you are not familiar with the ideas campaign
process, read this page first (will open in a new window), close the window
and continue here.
Most product related ideas campaigns start with a goal. For instance:
with increasing interest in healthiness, food manufacturers are using
Jenni to run ideas campaigns to generate more nutritious products. Chemical
companies, on the other hand, use Jenni to develop ideas for complementary
products that would appeal to their existing customer base. All manufacturers
are constantly running ideas campaigns for new packaging ideas. Not only
are they looking to make packaging more appealing but, depending on the
industry, they need to increase the shelf life of their product, reduce
weight (in order to cut logistics costs) and protect products from damage
One particular challenge we recommend our clients run from time to time
always produces great ideas:
What might our competitors put on the market tomorrow
that would keep me awake at night?
Not only does this suggest ideas you might pursue in order
to keep your competitors awake at night, but also it helps you develop
strategies to cope with unexpected product innovations launched by your
Evaluating New Product Ideas
Jenni's suite of evaluation tools facilitate quick and easy peer review
of ideas based on focused criteria sets, SWOT analysis and Jenni's idea
development module that moves ideas from Jenni to your existing business
case, project management and other templates. These tools help our clients
identify the new product ideas which are most likely to succeed in the
Of course, your Jenni idea coach is always available to help you implement
the best evaluation strategy in Jenni.
And if you aren't
a Jenni user, but want to understand better how Jenni can help you firm
generate, evaluate and implement innovation new product ideas, contact
us now. We'd love to talk with you about your needs and goals!
We have seen in the market several new, but poorly thought out on-line
suggestion tools that use enterprise voting on ideas. While this may seem
a nice, democratic concept, it is seriously flawed from the innovation
point of view. Voters aim for the middle ground. Innovation comes from
more radical ideas that no one has thought to implement. To
learn more about why voting is a bad method for identifying highly innovative
ideas, read this article (Innovation is not Democratic)...