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Jenni™ Jenni home Our Guarantee Introduction to Innovation Process Management (IPM) Introduction to Idea Management How ideas campaigns work Evaluating ideas to find the best! Your dedicated innovation coach How our clients are using Jenni Jenni for cost cutting Jenni for product development Jenni for marketing Jenni for strategy Jenni for IT project design Optional Modules Pricing Calculate the cost of your Jenni Security Why you should trust us Become a partner & provide Jenni to your clients! Arrange a guided tour Contact Home Jenni Innovation process management About Idea Management Training Services Creativity & Innovation Library Corporate Innovation Machine Report 103: The Innovation eJournal Imagination Club On-Line Imagination Club Brussels Doodles Exercises About us Partners Search Site directory Contact us Suggestions? Also by jpb.com SuperTrade Search Engine

for Marketing While many people believe that the creative side of marketing is in the promotions, the truth is that creativity and innovation are critical to all aspects of marketing. And this is doubly true during economic slowdown, when your customers have less disposable income. How it works If you are not familiar with the ideas campaign process, read this page first (will open in a new window), close the window and continue here. Jenni and the Marketing Mix Product Many of our clients use Jenni to constantly generate, evaluate and implement ideas for new products, improvements to existing products, packaging ideas and more. Even service companies such as banks and media companies use Jenni for this purpose. (Follow this link to read more about product innovation with Jenni.) Of course marketing is not just about the physical nuts and bolts of your product, but also about how it is perceived by your customers. If you and your customers don't share a common vision of what your product is, the other elements of the marketing mix are not going to work. Ideas campaigns on communicating product identity can help you generate innovative methods to ensure your customers understand your product. Place New distribution channels are opening up all the time. Determining which of them to exploit and by what means requires innovation, particularly if you want your product to take the lead in the market place. Ideas campaigns focusing on what new distribution channels you might use and how you can exploit them help your company outsmart the competition in product placement. Price If you are selling in a business to business environment, if your products might be involved in complex packages of other products, if you are developing price promotions or if you need to lower costs -- owing to the economic slowdown -- without adversely affecting your profitability and long term pricing strategy; you have all kinds of opportunities to run ideas campaigns that will generate innovative pricing ideas which you can implement. Promotion Because Jenni runs on the web, it is possible to bring in outsiders to participate in ideas campaigns. So why not get your advertising agency, top customers and people in your company involved in ideas campaigns related to promoting your product? It's a great way to expand the creative potential of your creative team! Not a Survey Tool It is worth bearing in mind that Jenni is not a customer survey tool. Customer surveys help you glean a better understanding of your customers, what they want and what they expect. Jenni, on the other hand, is an innovation tool. You can use it to generate creative new product and promotional ideas that your customers do not expect, but appreciate once they encounter these ideas. What Are You Waiting for? It is clear that Jenni offers all kinds of innovative marketing opportunities to your firm. Contact us today to discuss your particular needs and how Jenni can meet them.

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