Jenni on Facebook Module

If you are considering crowdsourcing for ideas, why not go after the ultimate crowd: Facebook users. The Jenni on Facebook module allows you to run massive on-line brainstorms on the Facebook platform so any Facebook user can participate. It's a great way to promote your business and capture consumer ideas!

With the Jenni on Facebook module...

• You can launch massive on-line brainstorms to the Facebook community.

• Facebook users can share their ideas with you, collaborate on each others' ideas and give light bulb ratings depending on how creative they think ideas are.
  
  
  

• When someone submits an idea, her Facebook friends will see posts on her wall -- and may be motivated to participate in your brainstorm as well.

• You can give away virtual and real rewards to participants, motivating the Facebook community to become involved and promoting your products at the same time.

• You and your colleagues can evaluate, develop and implement ideas behind a firewall and out of sight of Facebook users, thus providing you with necessary confidentiality when developing ideas into implementable concepts.

• You can make full use of Jenni's top notch idea evaluation tools that streamline the idea review process, ensuring you identify the most value-rich ideas with the least resources.

• You can generate great publicity as a company that communicates through the world's most popular social networking site.

Your Jenni on Facebook module will be custom built with full branding (you don't even need to call it Jenni), virtual rewards in line with your products and a style that reflects yours.

Or follow this link to talk to someone about how Jenni on Facebook can work for you.

Users submit ideas via the Facebook platform - using simple forms

Don't Want to Crowdsource on Facebook?

No worries, we have a specially configured crowdsourcing version of Jenni for you. Learn more...

Warning

You have probably heard a lot of exciting stories about crowdsourcing and how some companies have capture 1000s or 10,000s of ideas this way.

What you do not hear about is the administrative monster that results from capturing so many ideas! Calculate how long it would take if your subject experts have to spend 5-10 minutes reviewing each idea!

To date, there has never been any research or empirical evidence demonstrating that such massive idea events actually result in highly innovative ideas. But there is a lot of anecdotal evidence that they generate poor results in terms of the number and quality of implemented ideas.

Although we are happy to support your crowdsourcing activities, which can generate a lot of positive publicity and interactions with your customers, we want to be sure you are aware of the significant resources you will need to invest in such an activity.

On the other hand, if your focus is innovation, we suggest you bring together reasonable sized, diverse groups which can also include customers, in order to brainstorm ideas in response to focused challenges.

Contact us to discuss sensible open innovation opportunities.

What took them so long?

Several competitors have announced in early 2011 that they now have Facebook apps. Jenni on Facebook has been available since 2007. It's just another example of Jenni's innovative edge over the competition!