|

Jenni Innovation Process Management (IPM)
Jenni is an enterprise idea management software that is designed
to do much more than just capture ideas. Rather, Jenni enables your managers
to align idea generation with strategy and provides the industry's best
set of evaluation tools in order to ensure that you identify the ideas
with the greatest value potential. So, while other so-called idea management
products capture lots of ideas, Jenni helps you identify strategically
focused business ideas that will power your innovation initiative.
Structured Innovation Process
Jenni follows a structured innovation
process that is designed to align idea generation with strategy, build
collaborative solutions to specific business problems and identify ideas
which have the greatest innovation potential (and by our definition, that
means profitable!).
The process, based on well establish creative problem solving (CPS) methodology,
is simple yet remarkably effective:
-
Managers launch highly configurable ideas campaigns centered around
specific innovation challenges. An ideas campaign may be open to all
employees and even non-employees; or it can be restricted to specific
divisions, locations or teams.
-
Participants submit and collaborate on ideas via an extremely intuitive
interface.
-
Managers send ideas to experts for evaluations using business criteria,
SWOT Analyses and other review processes in order to identify which
ideas have the greatest potential to become innovations. Similar ideas
can even be combined into idea clusters to improve efficiency of the
evaluation process. Jenni's evaluation suite is second to none --
and ensures you select the most profitable ideas for implementation.
-
Jenni compiles evaluations, SWOT analyses and other assessments into
scorecards and reports for easy review.
Jenni's is much more than a machine for generating lots of ideas. It is a process
based application designed to generate innovations that fit your strategic
needs.
Jenni versus Suggestion Schemes
Over the past couple of years a number of software firms have begun selling
idea management tools which are essentially suggestion boxes. These suggestion
scheme software products invite employees to submit ideas in an interactive
environment, but they lack the structure of an innovation process. Typically,
the only evaluation tool they offer is popular voting with no guidance
on criteria. Such tools may be cheap or even free. But in use are ineffective
and demand a huge time investment from your most valuable employees. That
makes them remarkably expensive to operate, particularly in view of the
poor results typically shown.
|
Jenni |
Suggestion scheme |
| Aligns idea generation with strategy |
No structure to idea generation |
| Ideas campaigns generate thematically linked ideas
which can be combined to create highly innovative solutions to business
problems. |
Ideas unrelated because there is no structure. |
| Ability to restrict participation in ideas campaigns
|
No control over who sees what |
| Collaborative idea generation |
Collaborative idea generation |
| Evaluation matrix allows you to compare thematically
related ideas to strict business criteria. |
Idea voting identifies most popular ideas, but bears
no relationship to your actual business needs. |
| SWOT Analyses tool for further idea assessment |
No SWOT |
| Develop/Export tool for further development of ideas
into actionable concepts, projects, etc. |
No develop/export tool |
| Generates scorecards and evaluation reports which
can be used to justify investment in ideas while minimising risk. |
Um, have we mentioned voting for ideas? |
| Multiple ideas campaigns and cycles of ideas campaigns
results in a highly sustainable idea management system that provides
a constant stream of innovative ideas focused on your strategic
needs. |
Typically stagnates after 12-18 months. Because
management has no control over the kind of ideas submitted, the
system quickly fills up with unrelated ideas, large numbers of
duplicates and numerous complaints. Each "idea" has
to be processed separately, consuming vast amounts of management
time. Such an approach is unsustainable. Managers have no time
to review ideas and employees, seeing nothing is happening to
their ideas become demotivated.
|
| Reasonable pricing, but inexpensive to use thanks
to streamlined innovation process. |
Sometimes cheap to buy the software, but always very
expensive to use owing to demand on your human resources. |
Learn More
Follow this link to take a quick look at how
Jenni works in five easy steps...
Follow this link to talk to someone about how Jenni
could help you launch an innovation initiative that follows your strategic
needs.

|
Question: what do you want from your idea management software?
a) ideas
b) innovation
If you answered...
a) ideas: you will be pleased to know that there are many low
cost and even free tools that will collect ideas. With good promotion
and a large user base, you can easily collect 1000s or even 10,000s of
ideas. Of course you have to decide what to do with all of those ideas.
But with low cost or home built software, that is your (expensive) problem.
b) innovation: you need a software that provides
a comprehensive innovation process that aligns idea generation with strategy,
facilitates collaborative idea development and provides evaluation and
idea review tools that enable you to identify which ideas have the greatest
potential to become innovations. You need a tool like Jenni.
Running an ideas campaign with Jenni will not leave you
with 1000s of mostly irrelevant ideas. Rather, it will provide you with
a small set of strategically relevant ideas together with evaluation reports
indicating why these ideas are most likely to generate value for your
firm. In other words, Jenni helps you to innovate.
So, if you just want ideas, go for the cheapest option.
But if you want to innovate, read up on Jenni or contact
us today.
Recommended Downloads
Download Jeffrey Baumgartner's
Introduction to Idea Management (PDF file: 475KB) to learn the basics
about idea management.
For a broader picture on establishing an innovation initiative in your
firm, download Jeffrey Baumgartner's
highly popular Corporate Innovation Machine paper here.
You have a process for marketing, a process for accounting,
a process for human resources. Why not a process for innovation? |