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The Way of the Innovation Master
Creativity & Beer: Brainstorming vs. Anticonventional Thinking
Over a relaxed beer, Jeffrey talks about anticonventional thinking and brainstorming. (via Youtube)
Everything You Have Ever Wanted to Know About Creativity & More!
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Welcome to what is probably the Internet's best collection of articles, papers, thoughts and reflections on creativity and innovation. It is the birthplace of anticonventional thinking. And it is the home of Report 103, probably the longest running creativity and innovation newsletter on the web.
Most of the content here has been created by Jeffrey Baumgartner. Check out his latest thoughts -- or dig through the archives for articles spanning more than 15 years.
Anticonventional Thinking (ACT)
Fed up with the poor performance of brainstorming, Jeffrey has over the past two years developed an alternative approach to collaborative creativity. He modelled his method after the way artists, composers and scientists collaborate on creative projects. He took into account research into why brainstorming does not produce results as well as how the brain solves problems And he came up with anticonventional thinking (ACT)
As the name implies, ACT is about rejecting conventional thinking in favour of unconventional thinking when you need creative solutions.
He's written extensively on ACT here. He has also delivered talks and workshops on ACT in Europe, North America, the Middle East and Asia with organisations including Genentech, Afton Chemicals, TE, Philip Morris International, the government of Dubai and the Algarve Region of Portugal. He would be delighted to facilitate a workshop, give a talk or provide interactive ACT training to your team!
Creativity is the first step of business innovation. However, the successful implementation of creative ideas in order to generate value is what business innovation is all about.
Many business leaders today find that their companies have lots of ideas, but there are two problems. First, many of the ideas are not sufficiently creative. Secondly, ideas are not being implemented. Rather they are being stock-piled in Excel spreadsheets and idea management software databases.
If this is true of your business, check out anticonventional thinking (one of the few creative ideation methods that leads to action planning rather than lists of ideas) and Jeffrey's thoughts. You can also check out the business innovation articles in the archives. Or contact him to discuss your situation and how he might help.
Jeffrey is doing a limited number of workshops and speaking engagements in 2013 and 2014. You could hire him to help your team be more creative and more innovative. Learn more.
Jeffrey's Latest Thoughts
Writings on creativity, innovation and anticonventional thinking.
Latest issues of
Report 103 Newsletter
Over 7000 people subscribe to this popular newsletter on creativity and innovation. The latest issues are below or click here to subscribe...
15 May 2013 issue
02 May 2013 issue
03 April 2013 issue
20 March 2013 issue
06 March 2013 issue
©1996-2013 Jeffrey Baumgartner