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6 Jun 2001, Pakistan

Respectable Dr. Ecommerce..

I am a business graduate and working as a sales executive. During different interviews the interviewers have asked me the question:.

"What is the difference between marketing and selling?"

I answered them but I want a very clear and brief answer of above
question. I hope you will help me in this regards.

I'll be thankful to you.

regards,

saad

Dear Saad:

I put your question to sales and marketing expert Michael Richter who replies:

"Selling is the direct interaction between the seller and the buyer, whilst marketing is the interaction between the company and the markets - including, of course, the selling action. Finally marketing has to be the 'frame' of the company.

'Frame' means that every action of the company has in the end to be directed towards its markets/clients - from developing 'marketable' products to the 'selling action'."

Good luck,

Dr. Ecommerce