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19 Jan 2001, Greece

Dear Dr Ecommerce,

Could you be kind enough and explain to me what is a vertical marketplace, what it includes and how it works?

Thank you in advance

Stella - Greece

Dear Stella:

I could indeed: it's a horizontal marketplace that's stood up! Just joking...

What is provide a very good definition at of vertical markets and the report Building Your B2B Online Marketplace provides a lot more information.

Good luck,

Dr. Ecommerce