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12 Sep 2000

Hi Dr Ecommerce...

I have a simple question about Email Marketing and Permission Marketing: Are there any reports or studies of these areas available?

Yours Sincerely

Fredrik

Dear Fredrik:

If you have a substantial research budget, purchase "Permission E-mail, the Future of Direct Marketing from IMT Strategies and the January 2000 Forrester "Email Marketing Report".

If you haven't got money, my friend Vlastimil Vesely of VIP park.cz recommends www.wilsonweb.com and Ryan Minor of Allaire Corporation recommends:

ClickZ Guide to E-Mail Marketing (this is a 2.5 MB PDF file with lots of information) and eMarketer's E-Mail Marketing Page at

Of course if you type the term "permission marketing into your favourite search engine, you'll find lots of resources - some good some awful - permission marketing is a hot topic these days.

Good luck,

Dr. Ecommerce

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