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About Idea Management
Learn how to turn your firm into an innovation driven firm with idea management

  • Jenni idea management
    Jenni idea management virtual software service that allows you to set up massive, company wide brainstorming sessions to capture ideas from across your workforce; evaluate those ideas and implement the best.
  • Innovation strategy
    The corporate innovation machine is a comprehensive plan for transforming your organisation into an innovation driven firm
  • Innovation and Creativity library
    Learn all about innovation and creativity at our on-line library
  • Innovation Survey
    Take our innovation survey for a quick appraisal of your firm's innovative capacity

Jenni Idea Management
Jenni idea management allows you to create company-wide, extended brainstorming sessions to capture focused business ideas; send the best ideas to experts for evaluation; implement the ideas that get top marks; and grow!


Our Services
Service designed to help you and your firm be more creative and innovate more profitably


Creativity & Innovation Library
Articles, support, advice, interactivity and more to help you become more creative and more innovative

  • Creativity

    10 Steps to boost your creativity
    Ten quick steps to help you be more creative. This article was first written in 1996 and has remained on of the most popular pages on our web site. It has also been reprinted many times over in books, magazines and elsewhere. by Jeffrey Baumgartner

    The Secret to Creativity
    The secret to generating powerful creative ideas is not in the idea generation, but in the problem. Learn how to turn your problem into an inspiring creative challenge. by Jeffrey Baumgartner

    Doodles creative exercises
    Doodles are fun and effective creative thinking exercises. Try out our free doodles or download our Doodles e-book. (Note: this link will take you to a different part of the jpb.com web site.) by Jeffrey Baumgartner

    Decision Maker
    The Zda Decision maker is a fun shockwave animation that can help you make decisions. Enjoy by Jeffrey Baumgartner

    10 Creative Myths
    People have a lot of misconceptions about creativity. This article tells you about typical bad assumptions people make about creativity and innovation. by Jeffrey Baumgartner

    Creativity - Its Place in Education (PDF document; 120kb)
    by Wayne Morris. Creative pupils lead richer lives and, in the longer term, make a valuable contribution to society. Surely then, it is worth the effort to provide children with creative thinking skills in their education. by Wayne Morris

    Don't multitask - multithink instead
    Multitasking is a highly inefficient way to get things done. Indeed, it often results in delayed completion of several projects. So, instead of multitasking, try multithinking! by Jeffrey Baumgartner

    Evaluating ideas
    Learn how to quickly determine whether an idea is likely to work by Jeffrey Baumgartner

    Creative Idea Implementation Plan
    Implementing creative ideas can be more challenging than implementing other projects. The creative idea implementation plan is a easy to follow framework specifically designed to help you implement creative ideas effectively and profitably. by Jeffrey Baumgartner

    Free idea evaluator
    An easy to use on-line tool that allows you to evaluate an idea using an evaluation matrix. by Jeffrey Baumgartner

    Event: CIM Conference
    Creativity and Innovation Management International Conference in Buffalo, NY, USA in May 2008. jpb.com is a marketing partner for this event. by Buffalo State College

  • Brainstorming

    BrainStorming
    A quick, concise guide on how to run a traditional brainstorming session. by Jeffrey Baumgartner

    Key factors of successful brainstorming
    No matter what approach you take to brainstorming, there are several key factors which are critical to a successful brainstorming session. by Jeffrey Baumgartner

    The complete guide to managing traditional brainstorming events (PDF document; 584kb)
    This 18 page pdf document will tell you everything you need to know in order to set up and manage a traditional brainstorming session, from setting up, to idea generation to evaluating the ideas. by Jeffrey Baumgartner

    The Adventures of Brainstorm Man and the Boring Pushchairs
    The first Brainstorm Man adventure. Learn how Brainstorm Man helps a German manufacturers of Pushchairs get creative. by Jeffrey Baumgartner

    Visual Brainstorming
    Traditional verbal brainstorming is being increasingly seen as ineffective. Visual brainstorming, that is brainstorming using objects, images and actions, is usually highly effective. by Jeffrey Baumgartner

  • Organisational Innovation

    Team role-play
    Team role-playing is a fun, but effective means of getting your staff to take a more creative approach to typical problems and situations. by Jeffrey Baumgartner

    Ideas: the Tip of the Iceberg (PDF document; 134kb)
    Establishing a culture of innovation in a company results in so much more than just ideas. by Maren Baermann

    Rewarding Innovation
    A reward scheme can make or kill an innovation initiative. Learn more about the theory and practice of sensible innovation rewards practice and learn what mistakes to avoid. by Jeffrey Baumgartner

    The Great Innovation Lie
    A lot of expensive consultants are these days touting highly complicated innovation structures to firms like yours. However, highly structured innovation systems inevitably fail because they do not provide freedom to be creative. by Jeffrey Baumgartner

    Review of the Main Principles of the Creative Process (PDF document: 202kb)
    This article highlights the fundamental processes involved in creative thinking, including analysis, analogy, synthesis, and transition to initial causes or objectives, using clear illustrations and examples. by Dr. Stephen Sweid

    The care and framing of strategic innovation challenges (PDF document: 338 kb)
    Before you begin to brainstorm or launch an ideas campaign, be sure you frame your challenge in the right way. Learn how to frame challenges that bring in the best ideas. by Dr. Authur Van Gundy

    Organisational creativity - the top ten enablers (PDF document: 212kb)
    As part of a masters degree research project Wayne Morris surveyed a range of New Zealand organisations with the intention of identifying the factors that enable organisational creativity. These are his top ten. by Wayne Morris

    Calculating the costs and returns on idea management
    Find out how to calculate the costs of implementing idea management and what kind of return on investment you can expect. by Jeffrey Baumgartner

    Destroy Your Assumptions
    Learn why you may be making dangerous assumptions that limit your ability to innovate. by Jeffrey Baumgartner

    Idea Flow
    Learn about the different kinds of idea flow in organisations and why four dimensional idea flow is best. by Jeffrey Baumgartner

    Four Kinds of Corporate Innovation
    Learn about the four kinds of corporate innovation and how to promote each within your firm. by Jeffrey Baumgartner

    Big and little innovation
    Why incremental innovation is just as important as radical innovation by Jeffrey Baumgartner

    Individual vs. organisational innovation
    Organisational innovation is entirely different from individual innovation. It is important to understand why. by Jeffrey Baumgartner

    The risk of an idea
    Why innovative people in your firm may not be sharing their best ideas by Jeffrey Baumgartner

    Communication and Innovation
    Good communication is critical to good organisational innovation. Learn why. by Jeffrey Baumgartner

    The Corporate Innovation Machine
    The corporate innovation machine is a model for understanding how to implement an effective, idea management based innovation strategy in your firm. by Jeffrey Baumgartner

    Are Your Ideas Audacious Enough?
    In most business ideas, there is a direct correlation between how audacious and risky an idea is and its innovativeness and reward potential. Learn why the most innovative ideas are usually the most audacious. by Jeffrey Baumgartner

    KISS: Keep Innovation Simple, Sweetheart
    There is a tendency today to innovate in order to make products and processes more complex. Often this can be a mistake. Read about the benefits of innovating for simplicity. by Jeffrey Baumgartner

    Creative Idea Implementation Plan
    Innovation is all about the effective and profitable implementation of creative ideas. The Creative Idea Implementation Plan is a structured framework designed to help you do just that: implement creative ideas in order to innovate profitably. Includes a by Jeffrey Baumgartner

  • Idea Management

    Ideas Campaigns
    An Ideas campaign is a powerful alternative to brainstorming. An ideas campaign can include hundreds or thousands of participants from all over the world. by Jeffrey Baumgartner

    Idea management
    A quick and dirty introduction to the basic principles idea management by Jeffrey Baumgartner

    Introduction to Idea Management (PDF file,475KB)
    An eight page, heavily illustrated booklet that explains in simple language the basic principles about idea management and idea flow in enterprises. by Jeffrey Baumgartner

  • Publications

    Report 103
    Report 103 is our fortnightly eJournal on creativity, imagination, ideas and innovation in business. Report 103 is read by thousands of creativity and innovation professionals, senior managers, consultants and others. Find out why! by Jeffrey Baumgartner

    INNOVATIONweek
    Want to find out what's new in business nnovation? Subscribe today to the only e-newsletter that keeps you up-to-date on all of the latest innovation news, research, trends, case histories of leading companies and more. (Not a jpb.com publication) by Chuck Frey


Corporate Innovation Machine
The corporate innovation machine describes the basic structure and ingredients of any corporate innovation strategy. Learn more!


Report 103: The Innovation eJournal
Report 103 is our eJournal on creativity, innovation, invention and ideas in business. Out every first and third Tuesday of the month.

  • Archives
    Archives of the Report 103 e-Newsletter

Imagination Club On-Line
An e-mail based discussion forum for stretching your imagination, sharing ideas and thinking creatively.


Imagination Club Brussels
Imagination Club Brussels is a group which meets two eventings a month in Brussels to hold informal, experimental workshops related to creativity, innovation and associated topics.


Doodles Exercises
Doodles are a fun visual activity designed to exercise your creativity and help you learn to use a visual approach to creative problem solving


About us
About our company

  • Bwiti bvba
    About Bwiti bvba, the company behind the products, services and content on this web site
  • About JPB Creative
    About JPB Creative, the parent company that founded this web site
  • Jeffrey Baumgartner
    About Jeffrey Baumgartner, the founder of JPB Creative and Bwiti bvba.
  • Maren Baermann
    About Maren Baermann, creativity and innovation consultant for Northeast USA
  • Leila Luccato Oliva
    About Leila Luccato Oliva, innovation consultant, trainer and coach; Jenni idea management client services for Brazil
  • Andy Whittle
    About Andy Whittle, training and facilitation expert.
  • Investor relations
    Information for investors and prospective investors

Partners
Secure component of jpb.com for our partners only.



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