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Managing the innovation process from idea management to evaluation to implementation |
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The Best Penguin Joke in the World Frank is driving a truck load of penguins across Europe to the Antwerp zoo [replace with geography and zoo relative to your city]. Near the Belgian-German border, his truck breaks down. Frank inspects the damage, sees his truck will need to be towed to a garage and so tries to flag down another truck for help. Finally, David pulls over and asks Frank, "what's the matter?" Frank says, "My truck has broken down and it is full of penguins that need to be taken to the zoo today! Are you carrying anything?" David says no. Frank continues. "Great! I'll give you 500 Euro if you take these penguins to the zoo for me." David says, "sure." So they load the penguins into David's truck and David drives away towards Antwerp. Meanwhile, Frank calls a garage to come fix his truck. The next day, Frank finally arrives in Antwerp. Imagine his surprise, then, when he sees David walking down the street with all the penguins; hand-in-wing, wing-in-wing. "What the hell are you doing with the penguins!?" shouts Frank, "I told you to take them to the zoo yesterday!" "I did," said David calmly, "but I had some money left over. So I'm taking them to see a movie today. Return to 10 Steps for Boosting Creativity In Your Office
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