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Creativity & Innovation Library
Lots of free articles, papers and tools to help you and your company
be more creative and innovative.
Scroll down to: Brainstorming ¦ Organisational
Innovation ¦ Idea Management
¦Publications
Creativity
10 Steps to boost your creativity
Ten quick steps to help you be more creative. This article was first written in 1996 and has remained on of the most popular pages on our web site. It has also been reprinted many times over in books, magazines and elsewhere.
by Jeffrey Baumgartner
The Secret to Creativity
The secret to generating powerful creative ideas is not in the idea generation, but in the problem. Learn how to turn your problem into an inspiring creative challenge.
by Jeffrey Baumgartner
Doodles creative exercises
Doodles are fun and effective creative thinking exercises. Try out our free doodles or download our Doodles e-book. (Note: this link will take you to a different part of the jpb.com web site.)
by Jeffrey Baumgartner
Decision Maker
The Zda Decision maker is a fun shockwave animation that can help you make decisions. Enjoy
by Jeffrey Baumgartner
10 Creative Myths
People have a lot of misconceptions about creativity. This article tells you about typical bad assumptions people make about creativity and innovation.
by Jeffrey Baumgartner
Creativity - Its Place in Education (PDF document; 120kb)
by Wayne Morris. Creative pupils lead richer lives and, in the longer term, make a valuable contribution to society. Surely then, it is worth the effort to provide children with creative thinking skills in their education.
by Wayne Morris
Don't multitask - multithink instead
Multitasking is a highly inefficient way to get things done. Indeed, it often results in delayed completion of several projects. So, instead of multitasking, try multithinking!
by Jeffrey Baumgartner
Evaluating ideas
Learn how to quickly determine whether an idea is likely to work
by Jeffrey Baumgartner
Creative Idea Implementation Plan
Implementing creative ideas can be more challenging than implementing other projects. The creative idea implementation plan is a easy to follow framework specifically designed to help you implement creative ideas effectively and profitably.
by Jeffrey Baumgartner
Free idea evaluator
An easy to use on-line tool that allows you to evaluate an idea using an evaluation matrix.
by Jeffrey Baumgartner
Brainstorming
BrainStorming
A quick, concise guide on how to run a traditional brainstorming session.
by Jeffrey Baumgartner
Key factors of successful brainstorming
No matter what approach you take to brainstorming, there are several key factors which are critical to a successful brainstorming session.
by Jeffrey Baumgartner
The complete guide to managing traditional brainstorming events (PDF document; 584kb)
This 18 page pdf document will tell you everything you need to know in order to set up and manage a traditional brainstorming session, from setting up, to idea generation to evaluating the ideas.
by Jeffrey Baumgartner
The Adventures of Brainstorm Man and the Boring Pushchairs
The first Brainstorm Man adventure. Learn how Brainstorm Man helps a German manufacturers of Pushchairs get creative.
by Jeffrey Baumgartner
Visual Brainstorming
Traditional verbal brainstorming is being increasingly seen as ineffective. Visual brainstorming, that is brainstorming using objects, images and actions, is usually highly effective.
by Jeffrey Baumgartner
Organisational Innovation
Team role-play
Team role-playing is a fun, but effective means of getting your staff to take a more creative approach to typical problems and situations.
by Jeffrey Baumgartner
Ideas: the Tip of the Iceberg (PDF document; 134kb)
Establishing a culture of innovation in a company results in so much more than just ideas.
by Maren Baermann
Rewarding Innovation
A reward scheme can make or kill an innovation initiative. Learn more about the theory and practice of sensible innovation rewards practice and learn what mistakes to avoid.
by Jeffrey Baumgartner
The Great Innovation Lie
A lot of expensive consultants are these days touting highly complicated innovation structures to firms like yours. However, highly structured innovation systems inevitably fail because they do not provide freedom to be creative.
by Jeffrey Baumgartner
Review of the Main Principles of the Creative Process (PDF document: 202kb)
This article highlights the fundamental processes involved in creative thinking, including analysis, analogy, synthesis, and transition to initial causes or objectives, using clear illustrations and examples.
by Dr. Stephen Sweid
The care and framing of strategic innovation challenges (PDF document: 338 kb)
Before you begin to brainstorm or launch an ideas campaign, be sure you frame your challenge in the right way. Learn how to frame challenges that bring in the best ideas.
by Dr. Authur Van Gundy
Organisational creativity - the top ten enablers (PDF document: 212kb)
As part of a masters degree research project Wayne Morris surveyed a range of New Zealand organisations with the intention of identifying the factors that enable organisational creativity. These are his top ten.
by Wayne Morris
Calculating the costs and returns on idea management
Find out how to calculate the costs of implementing idea management and what kind of return on investment you can expect.
by Jeffrey Baumgartner
Destroy Your Assumptions
Learn why you may be making dangerous assumptions that limit your ability to innovate.
by Jeffrey Baumgartner
Idea Flow
Learn about the different kinds of idea flow in organisations and why four dimensional idea flow is best.
by Jeffrey Baumgartner
Four Kinds of Corporate Innovation
Learn about the four kinds of corporate innovation and how to promote each within your firm.
by Jeffrey Baumgartner
Big and little innovation
Why incremental innovation is just as important as radical innovation
by Jeffrey Baumgartner
Individual vs. organisational innovation
Organisational innovation is entirely different from individual innovation. It is important to understand why.
by Jeffrey Baumgartner
The risk of an idea
Why innovative people in your firm may not be sharing their best ideas
by Jeffrey Baumgartner
Communication and Innovation
Good communication is critical to good organisational innovation. Learn why.
by Jeffrey Baumgartner
The Corporate Innovation Machine
The corporate innovation machine is a model for understanding how to implement an effective, idea management based innovation strategy in your firm.
by Jeffrey Baumgartner
Are Your Ideas Audacious Enough?
In most business ideas, there is a direct correlation between how audacious and risky an idea is and its innovativeness and reward potential. Learn why the most innovative ideas are usually the most audacious.
by Jeffrey Baumgartner
KISS: Keep Innovation Simple, Sweetheart
There is a tendency today to innovate in order to make products and processes more complex. Often this can be a mistake. Read about the benefits of innovating for simplicity.
by Jeffrey Baumgartner
Creative Idea Implementation Plan
Innovation is all about the effective and profitable implementation of creative ideas. The Creative Idea Implementation Plan is a structured framework designed to help you do just that: implement creative ideas in order to innovate profitably. Includes a
by Jeffrey Baumgartner
Downsizing Workforce Downsizes Innovation
Learn why mass lay-offs are deadly dangerous to your firm's innovation potential. You may be surprised!
by Jeffrey Baumgartner
Innovation Strategies for a Recession
Learn about the innovation strategies your firm should adopt in order to grow during the current economic downturn
by Jeffrey Baumgartner
Innovation Process Management
Innovation Process Management is a comprehensive approach to running a sustainable innovation initiative in your organisation.
by Jeffrey Baumgartner
Your Innovation Manifesto
If your firm is going to get serious about innovation, you probably need an innovation manifesto laying out changes. We've written one up for you.
by Jeffrey Baumgartner
A Dozen Ingredients for a Culture of Innovation
A culture of innovation is very simply a workplace environment that constantly encourages people to think creatively and facilitates implementing creative ideas so that they may become innovations. Read about the key ingredients here.
by Jeffrey Baumgartner
Idea Management
Ideas Campaigns
An Ideas campaign is a powerful alternative to brainstorming. An ideas campaign can include hundreds or thousands of participants from all over the world.
by Jeffrey Baumgartner
Idea management
A quick and dirty introduction to the basic principles idea management
by Jeffrey Baumgartner
Introduction to Idea Management (PDF file,475KB)
An eight page, heavily illustrated booklet that explains in simple language the basic principles about idea management and idea flow in enterprises.
by Jeffrey Baumgartner
Publications
Report 103
Report 103 is our fortnightly eJournal on creativity, imagination, ideas and innovation in business. Report 103 is read by thousands of creativity and innovation professionals, senior managers, consultants and others. Find out why!
by Jeffrey Baumgartner
INNOVATIONweek
Want to find out what's new in business nnovation? Subscribe today to the only e-newsletter that keeps you up-to-date on all of the latest innovation news, research, trends, case histories of leading companies and more. (Not a jpb.com publication)
by Chuck Frey
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