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Ideas Campaigns
An Alternative to Brainstorming
An ideas campaign is essentially a massive, extended brainstorming
session that typically lasts from two to six weeks and can involve
hundreds, thousands or even tens of thousands of participants.
Like a brainstorming session, an ideas campaign has a central issue or
problem which participants respond to with their ideas. That issue can
be about improving a product, increasing operational efficiency, streamlining
logistics or any aspect of your business that could be improved through
innovation.
Also, like a brainstorming session, an ideas campaign allows participants
to read and build on each others' ideas. Thus good ideas can be built
up into great ideas and outrageous ideas can inspire brilliantly creative
ideas. Indeed, complete open collaboration between all participants is
critical to an effective ideas campaign.
An ideas campaign typically involves a specific population of people,
such as...
- The employees of a medium to large company, group of companies or
institution
- The customers of a company
- A political constituency
- The general public
At the end of the ideas campaign, or sometimes during the campaign, the
best ideas are selected for evaluation.
The ideas campaign model of brainstorming or idea generation is used
in some idea management software tools, such as Jenni
Idea Management.
By Jeffrey Baumgartner
©2005 Bwiti bvba |
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