The Risk of an Idea
Why innovative people in your firm may not be sharing their best ideas
Albert Einstein once said “If at first the idea is not absurd,
then there is no hope for it.” How true. When someone comes up with
a radically new idea, it is often hard to determine whether the new idea
is brilliant or stupid – even for the person who had the idea in
the first place.
As a result, it takes a brave person to propose to their firm a truly
innovative new idea. The perceived consequences can include ridicule,
loss of respect from management, missing out on future promotions and
more.
Of course it is not only brave people who have brilliant ideas. Shy people,
people insecure about their jobs, new people who are unfamiliar with corporate
culture and people who do not like to make waves (which, comprises the
majority of us) are likely to keep radical ideas to themselves rather
than risk the consequences. As a result, most organisations miss out on
brilliant ideas with substantial potential returns.
The consequences of this are tremendous. By our calculations, a firm
with 1000 people is missing out on one or two revolutionary ideas (ie:
ideas that have a significant affect on turnover) every year.
There are two solutions, both of which should be implemented in every
organisation that wishes to maximise their innovation potential:
-
Ensure that there is an environment of trust within the organisation,
particularly with respect to idea proposals. If every idea is treated
with respect and even proposers of impractical ideas are rewarded
for sharing their ideas; staff will be more comfortable about contributing
ideas to the organisation, even ideas which may seem absurd. Such
an environment of trust cannot be created instantly. It takes time
to create and promote the mechanisms that support the environment.
Even then, trust will only come with time.
-
Create a process that allows an employee to propose ideas anonymously,
but provides a mechanism that allows that employee to be recognised
should her idea be implemented.
Only in this way can employees feel secure in proposing potentially absurd
– but also potentially revolutionary – ideas to their organisation.
If your idea proposal system is an old-fashioned suggestion box, you
could simply provide idea paper with receipts. Anonymous proposers could
retain the receipt and show it later, once the idea is to be implemented.
Needless-to-say, innovation driven firms need to combine an environment
of trust together with a means of submitting anonymous ideas to management.
Anonymous idea submission is one of many features of our Jenni
enterprise idea management service.
Based on an article (by Jeffrey Baumgartner) published in Report103,
16 March 2004 issue
© 2004 Jeffrey Baumgartner
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