Andrew Greaves

Founder and President, The Idea Hunter; London, UK

With jpb.com: Jenni business development and implementation; training and consulting

Andrew "Greavsie" Greaves has over 15 years experience in the UK advertising sector, largely in media buying agencies where he helped clients turn their marketing communication plans into reality.

His creative approach to the "back office" of advertising won him plaudits and in 2003 he set up the Idea Hunter as a specialist creativity and innovation consultancy. Here he taught clients from Skymedia, GMTV, Cartoon Network, Bacardi Martini, Imperial Tobacco and a number of media and PR agencies whose names normally consist of three initials.

Greavsie is also an expert on idea management systems, not just the nuts and bolts of Jenni (or other software solutions) but also in devising and implementing a viable, sustainable innovation process that incorporates idea management at its core.