Jeffrey Baumgartner thinking


The Way of the Innovation Master

Author of
The Way of the Innovation Master

An eclectic and comprehensive guide on how to set up an innovation initiative in your organisation. Full of advice, examples and stories.




Jeffrey Paum Baumgartner - founder of anticonventional thinking

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I can help you & your team think more creatively & your organisation innovate more effectively!

I have worked with organisations around the world, teaching anticonventional thinking (ACT) as well as helping innovation directors and managers improve their initiatives to focus on innovation rather than idea generation. I could help you too! Get in touch or check out my services for you.


Say No to Brainstorming!

Have you participated in, or perhaps run, brainstorming sessions only to be disappointed with the results? Do you find that brainstorms result in dozens of trivial ideas, few truly creative ideas and no implementation? If so, you are not alone! Traditional brainstorms have been proven to be an ineffective method for generating creative ideas!

Want a better approach? Try anticonventional thinking (ACT) which is based on the science of creativity and modelled after the way artists, writers, composers and other creative people collaborate on projects.


The Web's Longest Running Creativity & Innovation Resource - Since 1996!

Whether you are an innovation director seeking resources to help you manage innovation better or a CEO wanting to understand the truth about corporate creativity and innovation, you have come to the right place. On the web site, you will find over 100 articles on creativity, innovation and anticonventional thinking.

Read this popular article - "Seven Things the Competent Innovation Manager Should Know"

Learn about Anticonventional Thinking and why it is way better than brainstorming!


My TEDx talk on anticonventional thinking (ACT)



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My Latest Creativity & Innovation Articles

Surely, you have heard about mindfulness. Now learn about imaginativefulness, a creative way of looking at the world around you.

Consultant, Innovate Thyself
Seven things every creativity & innovation consultant should do to innovate their businesses.

Creative Dishonesty
Creative people tend to be dishonest and dishonesty can boost creativity. What are the implications?

Podcast Interview
I Speak with Mukesh Gupta about Creativity, Innovation and Anticonventional Thinking

ACT 3.0 White Paper
A new, updated white paper on anticonventional thinking (ACT). Download link.

Creativity and Booze
Probably the easiest way to boost your creativity is also the least talked about method: have a few drinks. Learn more.

Visualise It
Most business idea generation initiatives use language. I suggest you visualise situations to be truly creative

Realistic Expectation of Implementation
If you or one of your colleagues proposes a very creative, relevant and viable idea, can you reasonably expect the idea to be implemented in your organisation? If not, there is no hope for your innovation initiative.





I spoke about anticonventional thinking (ACT) at TEDxULB (Université libre de Bruxelles) on 26 June. They described my talk as "the future of creative idea generation."


World Innovation Convention

I am leading a Cosmic Creativity workshop at the World Innovation Convention in Cannes in November.


Jeffrey on screen at Tablelands Innovation Expo

Tablelands Innovation Expo

I spoke on Inner Mind Creativity (aka Cosmic Creativity) at the Tablelands Innovation Expo in Malanda, Queensland, Australia on 16 May.


Radio Interview

Jim Beach interviewed me for his School for Startups show on Liberty Express radio. You can listen to it here (second interview).

Jeffrey Baumgartner in front of banner with  his picture

Entrepreneur Summit in Mumbai

I spoke about cosmic creativity, anticonventional thinking and implementing ideas at The Entrepreneurship Summit 2014 in Mumbai.

While walking around the IIT campus (where the summit was held), I was surprised to see a banner with my face on it (above)!


Innovation Blogger of the Year

I was voted the Innovation Blogger of the year for 2013, which was a surprise as, strictly speaking, I don't write a blog! I write Report 103, a popular eJournal and regular articles on creativity -- which are often republished by other blogs.


My Creative Work

You can find examples of my creative writing, humour and artwork as well as info about my science fiction humour novel, The Insane Journey, at


j p b . c o m

Erps-Kwerps (near Leuven & Brussels) Belgium


©1996-2014 Jeffrey Baumgartner