Jeffrey Baumgartner thinking


The Way of the Innovation Master Author of
The Way of the Innovation Master

An eclectic and comprehensive guide on how to set up an innovation initiative in your organisation. Full of advice, examples and stories.

I've also written a controversial science fiction humour novel, The Insane Journey.




Jeffrey Paum Baumgartner - founder of anticonventional thinking

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Anticonventional Thinking

Anticonventional thinking (ACT) is a new creative thinking methodology based on the way artists, writers, composers and other innovative people think and collaborate. As its name implies, ACT is a method of teaching your mind to reject conventional thinking in favour of unconventional thinking when you need to be creative.

I have been giving ACT workshops, talks and facilitation around the world, helping teams in companies, government and non-profits think more creatively so their organisations can innovate more effectively.

Learn more about ACT here or contact me to talk about how ACT can help your organisation innovate better or check out my services for you.


Disappointed with Brainstorming

Have you tried brainstorming only to be disappointed with the results? If so, you are not alone. Research has shown what intelligent managers have long known: traditional brainstorming is an ineffective way to come up with truly creative ideas. Learn more about why brainstorming does not work or read about a truly effective alternative: anticonventional thinking.


The Web's Longest Running Creativity & Innovation Resource - Since 1996!

Whether you are an innovation director seeking resources to help you manage innovation better or a CEO wanting to understand the truth about corporate creativity and innovation, you have come to the right place. On the web site, you will find over 100 articles on creativity, innovation and anticonventional thinking.

Read this popular article - "Seven Things the Competent Innovation Manager Should Know"

Learn about Anticonventional Thinking and why it is way better than brainstorming!


My TEDx talk on anticonventional thinking (ACT)



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My Latest Creativity & Innovation Articles

Humanise Your Business
Big data is the big thing in big business -- but at a cost of humanness. Learn why having a human face to your company is in your interests

Ugly Creativity - Why People Dislike Innovation
People say they love innovation, but they often hate the innovations themselves.

The Innovation Manager's Dilemma
If you have been made innovation manager in your firm, you have to decide how you want to approach your job. Here are three suggestions.

Surely, you have heard about mindfulness. Now learn about imaginativefulness, a creative way of looking at the world around you.

Consultant, Innovate Thyself
Seven things every creativity & innovation consultant should do to innovate their businesses.

Creative Dishonesty
Creative people tend to be dishonest and dishonesty can boost creativity. What are the implications?

Podcast Interview
I Speak with Mukesh Gupta about Creativity, Innovation and Anticonventional Thinking

ACT 3.0 White Paper
A new, updated white paper on anticonventional thinking (ACT). Download link.




Difference between typical innovation consultant and meDifference between typical innovation consultant & me. Read more...



I spoke about anticonventional thinking (ACT) at TEDxULB (Université libre de Bruxelles) on 26 June. They described my talk as "the future of creative idea generation."


World Innovation Convention

I am leading a Cosmic Creativity workshop at the World Innovation Convention in Cannes in November.


Jeffrey on screen at Tablelands Innovation Expo

Tablelands Innovation Expo

I spoke on Inner Mind Creativity (aka Cosmic Creativity) at the Tablelands Innovation Expo in Malanda, Queensland, Australia on 16 May.


Radio Interview

Jim Beach interviewed me for his School for Startups show on Liberty Express radio. You can listen to it here (second interview).

Jeffrey Baumgartner in front of banner with  his picture

Entrepreneur Summit in Mumbai

I spoke about cosmic creativity, anticonventional thinking and implementing ideas at The Entrepreneurship Summit 2014 in Mumbai.

While walking around the IIT campus (where the summit was held), I was surprised to see a banner with my face on it (above)!


Innovation Blogger of the Year

I was voted the Innovation Blogger of the year for 2013, which was a surprise as, strictly speaking, I don't write a blog! I write Report 103, a popular eJournal and regular articles on creativity -- which are often republished by other blogs.


My Creative Work

You can find examples of my creative writing, humour and artwork as well as info about my science fiction humour novel, The Insane Journey, at


j p b . c o m

Erps-Kwerps (near Leuven & Brussels) Belgium


©1996-2014 Jeffrey Baumgartner